- To tour quality, mainstream, accessible and affordable productions with some of Australia's most well known Australian stars, to assist venues in the maximisation of their box office.
- A principal focus on touring regional and remote venues Australia wide with a strong focus on Victorian venues. Over 45% of HIT Production's Calender Year tour content being Victorian venues.
- To promote Australian artists and playwrights.
- A dedication to incorporate community linked work with theatrical touring.
- To create mutually beneficial relationships with the company's touring partners - the venues and their communities.